Product Review: PB Crave Cookie Nookie Peanut Butter

PB Crave Cookie Nookie Peanut Butter
PB Crave Cookie Nookie Peanut Butter

Product: PB Crave Cookie Nookie Peanut Butter – $6.99+

It’s no secret around here…my go-to food for…whatever emotion I’m feeling…is peanut butter.

PEANUT-FREAKIN’-BUTTER!  When I’m stressed, sad, lonely, hungry, angry, confused, and yes…even happy or content…I have a jar…and a spoon…and I eat all the peanut butter.

Well, that’s not what I set out to do…but that’s normally what happens because when it comes to the creamy, rich, sweet and salty flavor of peanut butter…I sometimes can’t stop myself.  Honestly, it would be best for me if I had Cathy hide the peanut butter.  This may have to happen.

That being said, this morning I opened up a new dreamy jar of a new kind of peanut butter.  My friend Jenn found a jar of PB Crave (my local World Market seems to be the one place locally I can get this!) and was kind enough to pick one up for me.  The flavor – Cookie Nookie.  As in…cookie flavored peanut butter.  And, before you fret, it is gluten-free!  It’s been sitting, standing on it’s lid (it’s all natural, so the ingredients separate), in my pantry, since I brought it home from Columbus, Ohio.  But the time had come.  I didn’t want to wait any longer.  That and Cathy really seemed to want the gluten-free bagel thins instead of eggs this morning…and I needed something to schmear on them.  Congratulations PB Crave…your time to shine.

I uncapped the jar this morning and got out a butter knife to begin the task of stirring the ingredients together.  Hey…I don’t mind working for my peanut butter.  Honestly.  It smelled amazing…like peanut butter cookie dough, so I couldn’t wait to get it on that bagel.  I worked for about 5 minutes, making sure the oil was mixed in well and that there were no clumpy bits.  I hate clumpy bits in my peanut butter.  Then, I recapped it and got the bagels out to toast in the oven.  They were lightly toasted and I was ready to top them off.

PB Crave is the brainchild of Curt Riess, who was raised on traditional peanut butter and (gasp) hated it!  But that all changed one day when he tried a combination of peanut butter, raspberries, and chocolate.  The new twist on an old classic was what sparked the idea to begin his own peanut butter company.  Curt’s Peanut Butter Company was born and soon developed four very unique flavors for their line PB Crave.  The company is based out of Cannon Falls, Minnesota, and they believe in quality, citizenship, and innovation.  They are not only re-inventing peanut butter (and doing a fine job of it too!), and focusing on quality products, they are setting out to change the world.  No joke.  Their Web site has a link to Project Peanut Butter, where the company donates a minimum of 2% of the profits from every jar of PB Crave to Project Peanut Butter, a non-profit organization that focuses on treating malnourished children.  So, PB Crave is actually setting out to make a difference.  You gotta love that!

But, I digress…


So, the gluten-free bagel thins were now dressed up in PB Crave Cookie Nookie Peanut Butter and ready for their first taste test.  I handed Cathy her plate and went to clean up a little and pour myself some coffee.  As she is fighting off a cold, I didn’t bother to ask her what she thought of it.  I always get the same response anyway these days and I grow weary of hearing it every time.  So, I settled in with my own plate and took a bite.

Rich.  Creamy.  And it tastes like peanut butter cookie dough with chcolate chips in it.  It’s like…eating dessert on my bagel.  Man…it was amazing.  And really fantastic with the texture.  It stirred together well and just became this smooth spread with chocolate chips throughout.  And…that’s exactly what it should taste like.  The PB Crave Cookie Nookie Peanut Butter is a delicious combination of chocolate chips, cookie dough flavor, wild honey, and premium peanut butter.  So…cookies…peanut butter…chocolate chips…honey…did I die and go to peanut butter heaven?  This was one rich, sweet treat to have on my bagel this morning.  I fell in love with first bite…and then wanted to lick the plate.

I actually did lick the plate.

PB Crave is crafted using high-quality ingredients and proven practices.  These jars of twisted peanut butter gives you the flavor combinations you crave without the stuff you don’t…and that your body doesn’t need.  In other words, PB Crave has no hydrogenated oils, no artificial flavors, no syrups, no high-fructose corn syrup, and…yes…it is gluten-free and cholesterol free.  PB Crave Cookie Nookie Peanut Butter is an artisan-crafted blend of peanuts, sugar, palm oil, chocolate liquor, cocoa butter, whole milk, natural flavor, salt, maltodextrin, soy lecithin, honey, and vanilla.

Nutritionally speaking, a serving of PB Crave Cookie Nookie Peanut Butter is 2 tablespoons.  This serving gives you 180 calories and 15 grams of fat.  A serving of PB Crave Cookie Nookie also dishes up 130 mg sodium and 5 grams of sugar.  You also will be taking in 2 grams of fiber and 6 grams of protein.  Honestly, not bad for a peanut butter.

The problem is keeping yourself limited to that serving size.  Because now it’s peanut butter and dessert rolled into one.  I’ve eaten peanut butter for dessert…but this is like a whole new level of spoon-licking awesomeness.  Spread it on anything.  Apple slices…toast…celery…and kick it up a notch.  Substitute it in your recipe for peanut butter cookies.  When peanut butter is elevated to a new level…it becomes PB Crave Cookie Nookie.

It just becomes PB Crave.  And now I want to try all four flavors.  PB Crave also is offered in Choco Choco (double dose of dark chocolate with peanut butter and honey), Coco Bananas (tropical blend of bananas, cocoa, honey and peanut butter), and Razzle Dazzle (twisted blend of red raspberry, honey, white chocolate, dark chocolate, and peanut butter).

Sound epic?

You bet your peanut butter craving panties it does!

Time to go on the hunt…or at least place an order online.  This is a necessity for the pantry.  For always.

Now, pardon me while I go raid the rest of the jar…

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