Product: Enjoy Life Very Berry Chewy On-The-Go Bar – $4.29+
Oh…Enjoy Life. What went wrong here? All other products I have tried, you’ve hit out of the ballpark…and then…with this one…you completely strike out. I love you as a company, and I have always loved and spoken highly of your products, but this…this was just bad.
No. It was disgusting. It was horrendous. It was a complete misstep in the way gluten-free products should be represented on the market. The Very Berry Chewy On-The-Go Bar should have been good. But it reminded me of the cardboard-like taste and texture of gluten-free products years ago…before gluten-free became more prevalent in society and the quality of such items improved tremendously.
Now, I love snack bars as much as the next person…so when Big Lots had these on sale, I snatched up a box. I mean…I love Enjoy Life’s granola, cookies, seed & fruit mixes, Plentils, and chocolate bars. For real. LOVE. In addition, I was quite happy with the Cocoa Loco and Sunbutter Crunch Chewy Bars that I had prior to this one. So, I was quite excited about picking up the Very Berry and the Caramel Apple variety. Although, now that I think back, my mom might have tried the Caramel Apple snack bar and told me to steer clear of it because it was “no good at all.” Hmmm.
Anyway, with these in my pantry, I decided today would be a good day to open them up and take one to work for my afternoon snack. I was on a bit of a roll with the snack bars, having just devoured (and thoroughly enjoyed) Lärabar Über Apple Turnover bars. Something berry flavored would be quite welcome and refreshing. So, into my lunchbox it went. And when my 3 pm snack time rolled around, I removed this from my desk drawer and prepared to enjoy it.
I was rather anticipating greatness with this. When I tore into the wrapper the entire office flooded with the scent of fresh berries. Honestly. Even my teammate who I share an office with asked what I just opened up because it smelled good. I told her…and then went ahead and took a bite.
My teammate glanced over and said, “I have never seen you make that face before.”
Yeah, there have been products that I have tried that I haven’t been thrilled with…but this was just awful. Tasteless. Texture was horrible. And the flavor just was…gross. The entire thing was an abomination of gluten-free snacks. It reminds me of the first time I ate a gluten-free product, years and years and years ago…just to see what it meant…and was totally unhappy with the flavor and texture. And that…that is exactly what this reminded me of. There aren’t a lot of things that I will throw away after I purchase it…but these are hitting the garbage the instant I get home. I don’t even know if I want to risk the Caramel Apple variety.
So, Enjoy Life…I don’t know what to do with you. Love you for some things…cringe with other things. But these Very Berry Chewy On-The-Go Bars were one of my least favorite things I have ever eaten since I had to go gluten-free. That’s no exaggeration. There are so many other companies out there that are doing gluten-free snack bars justice. You…my dear Enjoy Life…company that keeps the top 8 food allergens out of their products…you should be able to step up to those standards and provide the gluten-free community with something tasty and berry delicious.
I’m really let down by this product…and in turn…let down by you. I know you are capable of so much better. Come on, Enjoy Life…time to revamp the product…start fresh…and this time…make it taste good!